Posts Tagged ‘tools’
Andy’s Answers: How Kellogg selected its social-listening tool
Great social media engagement begins with great listening. But with so many platforms, so many customers and so many conversations, finding the right tool to monitor it all can be tough — especially for a big brand. In his BlogWell presentation, Kellogg Co.’s Jeff Cole took us behind the scenes of how they tested dozens [...]
Social media tips for journalists
Today’s guest post was written by Kaukab Jhumra Smith. Sreenath Sreenivasan, dean of student affairs at Columbia Journalism School, has worn so many tech-reporting hats that he’s widely considered a guru in new-media education. Sree, as he’s commonly known, was named one of the top 25 media people to follow on Twitter by AdAge. Sree [...]
Live from SXSW: Twitter superusers share favorite twools
SmartBrief Editor Rebecca Pollack is taking it all in at SXSW and bringing back the stuff that matters to SmartBrief on Social Media readers. Fresh out of the Monday keynote, the disappointment over the conversation between Twitter co-founder Evan Williams and Umair Haque, director of the Havas Media Lab, was palpable in the Austin Convention [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 3 tools to make social media manageable Can The Wall Street Journal build a “LinkedIn killer” Hacker attack brings down Twitter Hospitals use social media for education and marketing Delicious gets a Twitter-friendly makeover Photo credit, iStock
