Posts Tagged ‘television’
Why video is valuable to Discovery’s social media strategy
On May 4 BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak spoke with Amber Harris, director of social media at Discovery Communications. (Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.) Harris discussed how video clips, which [...]
Discovery’s Gayle Weiswasser shares social-strategy secrets
Earlier this month BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak had the opportunity to speak with Gayle Weiswasser, vice president of social media communications at Discovery Communications. (Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.) [...]
How can advertisers and programmers leverage social TV?
This post was written by SmartBrief technology editor Susan Rush. If you think social TV is only for young, hip viewers, you are mistaken. Live televised events or TV series that have loyal fan bases are perfect candidates to add social TV elements — that was one of the takeaways from the “Social Television — [...]
Live from MIXX: Tyra Banks on creating demand with audience empowerment
Tyra Banks says she is on a mission to empower women. At Monday’s IAB MIXX conference in New York City, Banks spoke at a keynote panel with IAB CEO Randall Rothenberg and Demand Media’s Joanne Bradford about her newest venture with her company, Bankable Media, to empower women by creating the content that they are [...]
How USA Network uses Twitter to give fans the inside scoop
Ted Linhart, vice president of program research for USA Network, is better known as @TedOnTV to his 2,900-plus Twitter followers. While USA has its own official Twitter feed — which it uses for more traditional promotion of its shows — Linhart uses @TedOnTV to give fans the “inside baseball” perspective on programming decisions, answer their [...]
57 channels (and everyone’s on)
Interactive TV is one of a handful of social technologies I approach with trepidation. For some kinds of programs, such as the news, I’d love to be able to interact with other viewers and share opinions about the day’s events. But would I really want to be distracted by tweets during a suspenseful episode of [...]
Today’s bonus tracks: Get active
Getting the most out of your social media effort starts with careful listening and evolves into creating fascinating content — but there’s one more element to the equation. The secret sauce that creates engagement, builds community and keeps fans coming back is interaction. Mack Collier argues you should never let a blog post go live [...]
Today’s bonus tracks: The new brand management
Just because you’re engaging your customers via social platforms doesn’t meant you get out of having to develop your brand, Wells Fargo’s Paul Mussell argued at a recent conference. In fact, it means you have to do more to manage your public image, because you’re no longer the only voice in the room. You need [...]
