Posts Tagged ‘taxes’

Andy Sernovitz

Andy’s Answers: How TurboTax is taking word of mouth online via social media

TurboTax is a brand built on the principles of word of mouth. For 25 years, TurboTax (and parent brand, Intuit) has focused on building relationships with its customers — even doing “follow me home” research to get 1-to-1 feedback on how customers actually do their taxes. At our last BlogWell in San Diego, TurboTax’s Christine [...]

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