Posts Tagged ‘targeting’
How Lenovo got big results by placing small bets
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing, and Jay McBain, head of Lenovo’s small- and medium-business sector. For six consecutive quarters, the small- and medium-business team at Lenovo had trailed its industry by an average of 10%. That changed significantly when Jay McBain, the director of [...]
Facebook finds a way to predict your ethnicity
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief. A team of researchers from Facebook has come up with a way to predict the ethnicity of Facebook users in the U.S. by using a combination of U.S. Census data and an analysis of users’ first and last names. The team won the [...]
Are marketers ready for the “Splinternet?”
Once upon a time, marketers had to choose from print, television and radio. Would it be a full-page ad in the Town Crier or a 30-second spot on the wacky Morning Zoo radio show? Then the Internet came along — and marketers were sent into a tailspin, being forced to choose from thousands, then millions, [...]
Andy’s Answers: How Turner is thriving as a media company in the social media era
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s few more big ideas from our last BlogWell, hosted in Atlanta. In his case study presentation, “A Thriving [...]
Today’s bonus tracks: Who are you talking to?
You know it’s not enough to just hit publish on that blog post and walk away. You need to focus your content and find ways to get it into the hands of your target audience. Heidi Cohen argues that once you’ve tailored your content to a very specific audience, you need to make it portable [...]
4 reasons ads on social networks are annoying
At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting– and somewhat disturbing– numbers on how consumers interact with ads on social networking sites. Far and away, users viewed advertising in social networks as the most “annoying” of all online mediums. [...]
