Posts Tagged ‘SXSW’
From #SXSW: 5 challenges for social media marketers
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media Examiner. At the recent South by Southwest Interactive Festival, Mike Lewis of Awareness Inc. talked about his experiences and ideas about social marketing from the perspective of a seasoned traditional marketer [...]
From #SXSW: 4 emotional strategies for getting your company to embrace social media
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Struggling to incorporate social media into your workplace? Facing resistance in terms of finances and optimism? At the recent South by Southwest Interactive Festival, Greg Matthews, group director for WCG and former director of social media and consumer innovations at Humana, and Jaime [...]
From #SXSW: 6 ways to build a strong brand community
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Every business needs a base of loyalists to build it up — a community, a fan club, a tribe. At the recent South by Southwest Interactive Festival, Andrew Warner, the founder of Mixergy.com, and Timothy Sykes, the CEO of TLC Media, shared some [...]
From #SXSW: 4 ways to find your fans
This guest post is by Daley Epstein, a contributing writer for SmartBrief. “I know you’ve heard this a million times, but you need to know who your audience is,” Alane Boyd, vice president of business operations at Chief Ingredient Inc told listeners at the South By Southwest Interactive Festival. Boyd, along with Pat Lynch, the [...]
From SXSW: Adly’s Sean Rad and the power of celebrity endorsements
SmartBrief editor Jesse Stanchak recently attended the SXSW Interactive Festival in Austin, Texas, where he had a chance to speak with Adly CEO and founder Sean Rad. Rad spoke about the nuances of connecting a brand with a celebrity as well as what it was like to work with and represent Charlie Sheen. Adly helps [...]
From #SXSW: Research shows Twitter can help predict business trends
This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South by Southwest in Austin this week. “What is social broadcasting? It’s about sharing your local information with the big world,” said Huaxia Rui, a doctorate student at the McCombs School of Business at The University of Texas [...]
From #SXSW: How HBO keeps “True Blood” fans thirsty for more
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media Examiner. Zealous fans all but overpowered the marketing of “True Blood,” said panelists at a recent South by Southwest Interactive Festival session. But not only did HBO light that fire in [...]
From #SXSW: 5 new corporate rules for avoiding social media legal woes
This post is by Stephen Easley, vice president for government affairs and general counsel of F2 Technologies, a wireless data technology company. He is attending his 25th SXSW Festival. Emilio Nicolas and Stephanie Chandler of Jackson Walker, an Austin technology law firm led a very lively discussion at a South by Southwest Interactive Festival panel, [...]
