Posts Tagged ‘success’
How Cisco defines business-to-business social-media success … and achieves it
LaSandra Brill is a social-media enthusiast and marketing innovator. As senior manager of global social media at Cisco, Brill shapes the company’s social-media-marketing strategy. At Cisco, she is known for building and executing the social-media strategy of one of the top five product launches in company’s history. Cisco is very active across social-media platforms. What [...]
SMSS: Defining and measuring success with Jason Falls
One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often, this process is frustrating because social-media achievements and positive strides are seemingly unquantifiable. Enter the mythbuster, Jason Falls. Falls, founder of consulting company and blog Social Media Explorer LLC, spoke to [...]
