Posts Tagged ‘strategy’
Which social media activity benefits your company the most?
Today’s poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. If last week’s poll had me depressed and scratching [...]
Andy’s Answers: How Intel is scaling its social listening and engagement program
Intel’s primary focus throughout the rest of this year and into 2012 is to scale social media globally. At a company with 80,000 employees, spanning dozens of languages and cultures, this requires a high levels of planning, coordination and training. At our recent BlogWell event in San Francisco, Intel’s Becky Brown took us behind the [...]
From #BlogHer11: How to use a gap analysis to design your blog’s brand
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruiting, HR, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter. There is no longer any that doubt that blogging is big business, said branding [...]
4 traits business-to-business social media success stories have in common
This essay is by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers. When asked to describe the state of business-to-business social media marketing, I see two camps. There are the “haves”: companies that have committed to developing a strategy, implementing it, adapting upon seeing results and reaping rewards. And then there are [...]
Andy’s Answers: How HP created its social media center of excellence
While no social media ownership model at a giant company can be perfect, a model that’s becoming increasingly popular for many of the more savvy brands out there is the “center of excellence” or “hub and spoke” model. With this structure, one central team guides the overall strategy, training and policy-making in social media and works to empower [...]
This week’s most clicked
This post was written by SmartBrief’s Linsey Isaacs. How to use the right data to accurately determine the ROI on your social media efforts; what game-based marketing means for the future of advertising; and how social networks are killing the blogosphere. It’s all on this past week’s top 5 most-clicked links in SmartBrief on Social [...]
Is Facebook worth all the attention it’s getting?
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social [...]
2010 in review: What our 10 most popular posts say about the year in social media
We’ve done the requisite look back at the year and obligatory gaze forward to the trends that will drive 2011, but those posts are really about social media as a whole. I feel like we’ve got one last bit of holiday business to attend to before the start of the new year: looking back at [...]
