Posts Tagged ‘storytelling’
5 stages of humanization for a social business
This post was written by Jay Baer and Amber Naslund and was culled from their forthcoming book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available for pre-order and debuting Feb. 1. Download the first chapter free at Facebook.com/nowrevolution. There is no one-size-fits-all playbook for engaging and responding in [...]
Live from Social Media Week: 3 secrets to social storytelling
Brand narratives are a big part of many traditional advertising campaigns, since stories are such a powerful way to connect with others. In social media campaigns, stories become even more important, a panel of experts noted at a recent Social Media Week event. But the stories that are being told are no longer the narratives [...]
