Posts Tagged ‘Starbucks’
This week’s most clicked
How Starbucks used social media to find Lady Gaga; the reality of large Facebook followings; and how Discovery juggles 70 Facebook pages at once. It’s all on this past week’s top five most-clicked links in SmartBrief on Social Media: Starbucks signs Lady Gaga for social media promotion Turn Facebook “likes” into lasting love How to [...]
Andy’s Answers: How Starbucks is using social media to get fans to take action
Whether it’s for a new-product launch like VIA or a cause it believes in, Starbucks is constantly leveraging its fantastic communities to get their fans to take action. In her recent BlogWell presentation, Starbucks’ Alexandra Wheeler shared a bunch of ideas behind how they’re making this happen. A few big takeaways from her discussion: Social [...]
Andy’s Answers: How Starbucks used social tools to launch VIA
When Starbucks launched VIA, their new instant coffee brand, they got a lot of help from their fans. It wasn’t an accident — it was the result of a fantastic, fan-focused word-of-mouth program that earned them more than a billion in sales in VIA’s first year. At our Word of Mouth Supergenius event, Starbucks’ Matthew Guiste explained how they [...]
Where next for location marketing?
This post is by SmartBrief on Social Media contributing editor Ben Whitford. The exciting thing about location marketing is that right now, nobody knows exactly where it’s headed — not even the executives and marketers who are spearheading the industry’s geo-location push. Speaking at TWTRCON this week, Foursquare co-founder Dennis Crowley, Gowalla CEO Josh Williams, [...]
Andy’s Answers: How can Starbucks build meaningful relationships with their millions of fans?
Starbucks has more Facebook fans than anyone in the world — more than 8 million worldwide. It’s a huge honor for the brand, but it also creates a significant “now what?” challenge. The company says its goal is to establish meaningful relationships with fans in these communities, and they’re doing it in lots of ways, using lots [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: How Starbucks brews social-media success Why marketers must go mobile How social businesses will evolve in 2010 Blogging is over, argues social-media adviser Why social marketing is a mind-set, not a tool
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Mutiny brews in Starbucks’ Twitter contest 3 social-media mistakes to avoid Amazon pranksters make T-shirt a howling success Are Twitter URLs the new corporate Web site? How to write Twitter-ready titles Photo credit, iStock
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 13 social-listening tools 6 faster ways to use social media Starbucks brews traditional, viral ad mix Pet brands embrace Web connections Why they didn’t follow you back Photo credit, iStock
