Posts Tagged ‘sports’
Professional sports are ahead of the game in social media
It comes as no surprise that sports are at the forefront of industry adoption of social media. Everyone has a local allegiance, and fans tend to be outspoken in their opinions. We have an emotional craving to be connected to each other and to our favorite teams. Just as importantly, leagues and agents are savvy [...]
Today’s bonus tracks: The secret of authenticity
Creating a sense of authenticity is key to making your social media posts interesting and meaningful. But how do you do that? Does being authentic mean posting about every little thing? The secret, according to Jay Baer, isn’t the importance of the event you’re posting about, but whether that post reveals anything truly personal about [...]
Today’s bonus tracks: Penalty called on players’ social media
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting as well. Teams and coaches are concerned about public feuding via Twitter but the leagues seem worried about play-by-play tweets, citing concerns about their broadcasting rights. For more great social media [...]
Today’s bonus tracks: Metoo Tube
YouTube continues to inch toward a goal Hulu reached a year ago: Having a decent amount of professional video content. Time Warner signed a deal with the site to provide some content, not unlike a deal Disney signed earlier this year. Yes, there will be branded pages, etc. But it doesn’t address YouTube’s fundamental problem: [...]
Today’s bonus tracks: A guide to user-friendly tweets
So just like everyone and their sister, SmarBrief on Social Media has a Twitter account. Content-wise, Twitter can be a lot like a blog or a newsletter– but it’s worlds apart in terms of etiquette. How often should you post? Retweet? Live tweet? How can you stay relevant without clogging up readers’ feeds? Meryl Evans [...]
