Posts Tagged ‘splinternet’
The proprietary nature of the social networks
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Is the Web becoming less unified because of the rise of proprietary social networks and the diverse range of devices people use to consume Web content? The Web was [...]
Are marketers ready for the “Splinternet?”
Once upon a time, marketers had to choose from print, television and radio. Would it be a full-page ad in the Town Crier or a 30-second spot on the wacky Morning Zoo radio show? Then the Internet came along — and marketers were sent into a tailspin, being forced to choose from thousands, then millions, [...]
