Posts Tagged ‘SocialFish’
How associations can use social media to build influence and increase their reach
This Q-and-A is with Maddie Grant, chief social media strategist at Social Fish and co-author of “Open Community.” What are the biggest challenges that associations face when they decide to embrace social media? We’re finding the biggest challenges are, unsurprisingly, the need for social media infrastructure and integration. What we mean by this is things [...]
Build your social community with passive users
According to best-selling author Charlene Li, creating a sustainable social ecosystem means focusing on the passive “watchers” first and the actively engaged members of your community second. Li noted this as she kicked off SmartBrief and SocialFish’s summer breakfast series, Buzz2010, on social media for associations. Li discussed recent findings that analyzed the way people [...]
Social-media experts’ No. 1 tips
At last year’s Buzz2009 Social Media for Association Leaders, we asked our panel of social-media experts for the No. 1, most powerful tip they would give about social media and developing a social strategy. Despite the many different approaches to social media, the experts came to one conclusion: Keep it simple. Here’s a quick roundup [...]
Buzz2009: Social Media for Associations
Know anyone in the association or non-profit world? On Thursday, July 9, SmartBrief will host an event in downtown D.C. for industry trade groups eager to incorporate social media and word-of-mouth tactics into their overall strategy. This one-day summit explores the measurable impact of the social Web on the business needs of associations and non-profits. [...]
