Posts Tagged ‘social shopping’
Do consumers turn to social media to make tech-accessory buying decisions?
Is social media driving tech-accessory purchases? The answer, at this point, seems to be “yes and no,” said Chris Ely, manager of industry analysis for the Consumer Electronics Association, who outlined results of a study during the session “Tech Accessories in the New Social Paradigm” at the 2012 International CES in Las Vegas. CEA conducted [...]
Social shopping on Facebook: An e-tail bet
I had to pause when I saw the headline of today’s top story in SmartBrief on Social Media: “Online Retailers Socialize Shopping.” Haven’t we always been shopping socially? Whether it’s bringing Mom along to help buy a first mattress right out of college or leaning on friends who have kids when selecting a crib for a [...]
