Posts Tagged ‘Social Search’
Are search engines on the social track?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Can you see [...]
Are search and social media really adversaries?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Has the popularity [...]
5 ways social media can build on search engine marketing
Like many companies, SmartBrief utilizes search engine marketing (SEM) and social media to drive growth. On the pay-per-click (PPC) side of our marketing, we have some fairly robust equations aimed at maximizing conversions at a comfortable cost. Once upon a time, SmartBrief’s PPC metrics existed in a vacuum. We continuously refined our bidding and selection [...]
Do Social Media Links Help Your SEO?
Today’s guest post is written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies San Francisco Conference & Expo. Norm is also a digital media consultant who blogs about his employment experiences at Jobless and Less. Links heavily influence your rankings for a particular search term. Anybody who practices [...]
Getting started with integrating search and social media
Today’s guest post was written by Norm Elrod, a contributor to Search Engine Watch, producers of the Search Engine Strategies New York Conference & Expo. Norm is also a digital media consultant who blogs about his employment experiences at Jobless and Less. Who among us has it all figured out? The search side of your [...]
Dissecting the Twitter-Yahoo deal
Two weeks ago, I was all excited about Google integrating social media with e-mail. Today, Yahoo! makes a giant stride toward integrating content with social networking and I’m, at best, mildly curious. Web portals such as Yahoo! exist to solve an information-filtering problem. In the early days of the Web, visiting a portal site such [...]
Looking beyond the 10 blue links — what social integration means to search
In advance of the upcoming SES New York 2010 conference, I had the opportunity to throw some questions at Simon Heseltine, senior marketing manager at AOL, who will be speaking on the “Real Time SEO: No More Yesterday’s News” panel. A former colleague of mine, Heseltine is responsible for all SEO efforts across the AOL [...]
Is social search a distraction?
Social search has become an enormous issue for many marketers in 2010, and we’ve covered the dramatic shift as social media becomes a larger part of the search landscape. As part of an internal presentation I made here at SmartBrief, I showed how critical social profiles were to our brand. Of the top 10 search [...]
