Posts Tagged ‘Social network advertising’
Andy’s Answers: How Coca-Cola connects with fans around the world
As one of the world’s most recognized brands, Coca-Cola has millions of fans around the world — which means millions of conversations (in hundreds of languages) and millions of opportunities to earn new fans and support existing ones.
In his Word of Mouth Supergenius case-study presentation, Adam Brown shared how Coca-Cola [...]
Tags: Coca Cola, fan community, social media marketing, Social network advertising
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4 reasons ads on social networks are annoying
At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting– and somewhat disturbing– numbers on how consumers interact with ads on social networking sites. Far and away, users viewed advertising in social networks as the most “annoying” of all online mediums. [...]
Tags: Facebook, idc, social advertising, Social network advertising, Social Networks, targeting
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Why verify?
Facebook’s move to start charging developers $375 to certify applications struck Michael Arrington of TechCrunch as a bid to shore up lagging revenue. It’s not clear how much money we’re talking about — there are currently about 48,000 apps available to Facebook members. Facebook itself estimates that 10% of applications will wind up being certified [...]
Tags: Facebook, MySpace, Social network advertising
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