Posts Tagged ‘social media’
How much time should you spend on social media?
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. [...]
5 ways social music tools can build brands and boost business
Constance Aguilar is a social media strategist and account manager at Abbi Public Relations, where she oversees client strategy on both social media channels and through traditional media relations as well as event producing. You can follow her on Twitter @ConnieAguilar and read her blog posts at The Abbi Agency Blog. Digital music and music [...]
7 common social media mistakes (and how to fix them)
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare. Get over it! In today’s always-on, connected world, issues can arise whether you’re participating in social media or not. So [...]
Are you siloing your marketing?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you tie your social media marketing efforts into your traditional marketing campaigns? Sometimes: 44.3% Always: 41.61% My brand doesn’t use social media marketing: 6.71% Never: 4.7% [...]
Andy’s Answers: Which types of content do fans love to share?
If you’ve created anything at all and put it out into the world, you know that some things are fundamentally more sharable, exciting and interesting for your talkers than others. And while it’s different for every brand and every group of talkers, there are a few core forms of content that fans typically love to [...]
5 traits of a great custom-built Facebook tab
Chelsea Hejny is a social media writer at ShortStack, a tab-designing tool that creates custom Facebook Pages. Hejny also works as a president of the American Marketing Association in Nevada. Great Facebook Pages are easy to spot; however, the reasons for their greatness might not be so obvious. Visually appealing and well-designed tabs are good, [...]
What does it take to be prepared for a social media crisis?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: If a social media public relations crisis were to hit your brand tomorrow, do you think you would be prepared to respond effectively? The results: We have [...]
Is your company prepared for the next digital evolution?
There’s a gap growing between an increasingly digital society and the organizations that serves it, B. Bonin Bough, senior global director of digital and social media at PepsiCo, said during the second annual What’s Next D.C. event. As consumer consumption of technological advances increases at a breakneck pace, brands are fighting to keep up with [...]
