Posts Tagged ‘Social Media Week’
Exploring the serious business of game-based marketing
In its infancy, advertising was an interruption. Ads were part of the price of watching TV or flipping through a magazine. More recently, brands have experimented with ways to make their messages desirable in their own right, via social engagement and branded content. But at a Social Media Week event at the Time-Life Building in [...]
Live from Social Media Week: The Suxorz picks the worst social media moves of 2010
There’s no shortage of organizations looking to hand out awards for the best social media campaigns, but they are only half the story. Every Oscar needs a Razzy to balance it out. We must punish failure as well as praise excellence. Or, at least, that was the mood at the fourth annual Suxorz Awards event [...]
Live from Social Media Week: What’s next for Foursquare?
Foursquare has grown from a network of 300,000 users supported by four employees in February 2010 to 6.5 million users supported by 50 employees today, said CEO Dennis Crowley during a session at Social Media Week. That’s tremendous growth, even if most people have never tried checking in to a location-based social network and many [...]
Live from Social Media Week: How Comedy Central used social tools to promote the Stewart/Colbert Rally
Steve Grimes and Don Steele learned about Jon Stewart and Stephen Colbert’s “Rally To Restore Sanity And/Or Fear” at about the same time viewers of the “The Daily Show” and the “The Colbert Report” did — about six weeks before the Oct. 30 rally was scheduled to go down on the National Mall in Washington [...]
Live from Social Media Week: Blending social into earned, owned and paid media
Too many companies create silos to wall off their social media presence from the rest of their marketing efforts, argued a panel at Social Media Week on Monday. Social media should be a part of every component of a brand’s media strategy — even its paid and owned media — provided it’s done in a [...]
3 tools to help optimize your social presence
You have a great product. People love your content, your products or your services. You have even stepped up your game and created a blog, a Facebook page and an active Twitter account. Yet, the results are unspectacular. Enter social-graph optimization. Yet another Social Media Week panel, fittingly titled “Social Graph Optimization” featured insights from [...]
Why fashion is behind the social curve
Today’s post is by SmartBrief Sales Associate Mary Kate Slattery. For an industry that survives by championing what’s out, what to have now and what’s next, fashion has proved a slow-moving, Chanel-clad beast when it comes to the adoption of social-media tactics. In last week’s “Fashion Goes Social” panel at Social Media Week, panelists on [...]
The link between social media and CSR
Social media is changing the way top-down companies are run, affecting recruiting, communications, research and development, and even how things are made. But have you considered how social networking is enabling companies to address social change? An esteemed panel at last week’s Social Media Week session Putting The Social In CSR presented emerging practices in [...]
