Posts Tagged ‘social media strategy’
Should you evaluate your blog the way you evaluate your employees?
If you have a Facebook page, a Twitter account, a blog or some other social media platform, chances are you’re constantly giving it flash evaluations. “How many retweets did I get today? How many views did that post get?” Maybe you compare today’s performance against yesterday’s or last week’s. Maybe you give the brand’s social [...]
7 questions every social media strategy must be able to answer
It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people can spend hours looking at new faucets or cabinet doors. The less important something is, the more fun it is to [...]
Why video is valuable to Discovery’s social media strategy
On May 4 BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak spoke with Amber Harris, director of social media at Discovery Communications. (Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.) Harris discussed how video clips, which [...]
How Century 21 makes social media hit home
Bev Thorne, chief marketing officer at Century 21 Real Estate, shared her company’s social media strategy with SmartBrief editor Jesse Stanchak at this year’s BlogWorld and New Media Expo. Thorne spoke about what kind of content the company creates, what real estate agents shouldn’t do with their blogs and how to integrate national outreach with [...]
How ConAgra uses social media to manage its consumer brands
In early May, Genevieve Mazzeo, manager of public relations and social media at ConAgra Foods, spoke with SmartBrief’s Jesse Stanchak at BlogWell D.C. presented by SocialMedia.org. Mazzeo spoke about how ConAgra, the maker of brands such as Orville Redenbacher, Healthy Choice and Slim Jim, uses social media to build relationships with its various consumers. (Full [...]
Discovery’s Gayle Weiswasser shares social-strategy secrets
Earlier this month BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak had the opportunity to speak with Gayle Weiswasser, vice president of social media communications at Discovery Communications. (Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.) [...]
Measuring and monitoring for nonprofit social media success — a Q-and-A with NWF’s Danielle Brigida
This Q-and-A is an edited transcript of my conversation with Danielle Brigida, digital marketing manager at the National Wildlife Federation. If you enjoy this interview, check back Monday for the second part of the conversation, in which she discusses her stance on location-based networks, handling controversial comments, nonprofit-centric social networks and much more. Let’s start [...]
4 social-media lessons from the 2010 election cycle
This post was written by Roy Temple, a political consultant at Cassidy Digital Strategies. In 2008, the buzz in political circles about social media largely centered on the Obama campaign’s mastery and dominance of social platforms. But in 2010, folks across the political spectrum and up and down the ballot truly embraced social media. During [...]
