Posts Tagged ‘social media policy’
Andy’s Answers: How the U.S. Navy manages their social-media program
With more than 300,000 personnel operating nearly 300 ships and more than 3,500 aircraft, the U.S. Navy is a massive organization. The fact that they can quickly and effectively communicate anything — in any form — to all of these individuals is amazing, which makes their social-media program all the more impressive.
In his BlogWell San Diego [...]
Tags: branding, collaboration, navy, social media, social media policy
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Andy’s Answers: How can I sell my social media policy internally?
In some corporate cultures, creating a social media policy is only half the battle — selling it internally is a significant challenge, too. While new FTC policies have helped management realize the importance of having something in place, some brands are still finding roadblocks that are slowing down policy implementation.
How [...]
Tags: communications, legal, social media policy
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How to stay out of social media trouble
Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at last week’s Word of Mouth Supergenius event on adhering to word-of-mouth ethics, creating social media policies and training your team.
If you’ve met Andy or read any of his books, you know his credo that trust is what [...]
Tags: andy sernovitz, disclosure, ethics, GasPedal, social media policy
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Today’s bonus tracks: Setting a policy
Social media might have great marketing potential — but from an HR perspective, these networks can be bears as much as blessings. At minimum, companies now have to spend time paying attention to trends in social media so that they can make sure their company policies reflect the way technology is being used, while still [...]
Tags: Facebook, globalization, law, social media policy, vatican
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Andy’s Answers: What the FTC’s new guidelines mean to your social media program
The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and I’m thrilled to see that ethics and common sense won out. I’ve been fortunate to work alongside some of the brightest minds in corporate social media as president and CEO of the Social Media Business Council, and their [...]
Tags: disclosure, FTC, social media policy
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Talking social media strategy, policy with the DoD
SmartBrief on Social Media is helping to sponsor the upcoming Rethinking Corporate Communications conference here in Washington, D.C., this week. I was lucky enough to get a head start — landing some advance time with Jack Holt, chief of new media operations at the Department of Defense and one of the event’s speakers.
ROB: Explain your [...]
Tags: department of defense, government, social media policy
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This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week:
Teen analyst says Twitter is for old people
A new metric for social-media success
Twitter 101 for business users
10 essentials for a social-media policy
How’s Pizza Hut’s twintern doing?
Tags: Most clicked, Pizza Hut, social media policy, twitter
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Today’s bonus tracks
Our editors are hard at work on today’s SmartBrief on Social Media, but they didn’t forget about you! Here are some stories that we wanted to share with you this morning.
Make sure to check out the first article by Brian Solis about the human network online and how people are forming relationships.
How the social [...]
Tags: premium account hoax, social economy, social media policy, twitter, video
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