Posts Tagged ‘social media policy’
4 tips for avoiding getting fired for Facebook
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruitment, human resources, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter. Social media has arrived and has seeped into every facet of our [...]
Andy’s Answers: How Texas Instruments created a unified social media strategy
When Aimee Kalnoskas started her job at Texas Instruments, her position as social Web marketing manager was new to the company. No concrete policies regarding social media had been put into place, and all of the company’s activity on Facebook and Twitter was done independently by the different groups throughout the organization. With ad hoc [...]
What are the benefits of opening the door to social networking in the workplace?
This post was written by Mirna Bard, a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media [...]
How to create an effective social-media policy for your company
Legal worries can be one of the biggest roadblocks on the path to social-media success. Companies can run serious legal risks by wading into social media unprepared. But worrying too much about unspecified risks can keep a company from adopting the technology entirely — and then they risk being left behind. To get better of [...]
Hiring a social-media practitioner: What do you look for?
When I started at SmartBrief, my orientation included a reminder from human resources that when at meetings, conferences or any corporate event, we are representatives of the company and should act accordingly. Professionalism is paramount in business — this lesson is not new. What has changed, however, are the places where this lesson applies. As [...]
Andy’s Answers: How Xerox got everyone involved in social media
Getting lots of teams behind the brand involved in social media can dramatically amplify your company’s voice — but it can also be challenging to get started and difficult to coordinate across business silos. In his recent BlogWell case study, Xerox’s Duane Schulz explained how a small group of social-media believers got a bunch of [...]
Andy’s Answers: How social media became a fundamental resource at Intel
As one of the early adopters of social media, Intel is one of the most experienced big brands using these tools. In his BlogWell case study, Intel’s Bryan Rhoads shared how their social-media program is maturing into a core resource for their brand. A few of his key points: Use G.R.O.W. to build a social-media [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: How Old Spice conquered social media in a single day CEOs share their social-media secrets 5 things every social-media policy should include Are tequila and Twitter a perfect pairing? 5 business-to-business social-media marketing tips
