Posts Tagged ‘social media policy’
Andy’s Answers: How Xerox got everyone involved in social media
Getting lots of teams behind the brand involved in social media can dramatically amplify your company’s voice — but it can also be challenging to get started and difficult to coordinate across business silos.
In his recent BlogWell case study, Xerox’s Duane Schulz explained how a small group of social-media believers got a bunch of departments [...]
Tags: Duane Schulz, engagement, Events, social media, social media policy, xerox
4 Comments
Permalink
Andy’s Answers: How social media became a fundamental resource at Intel
As one of the early adopters of social media, Intel is one of the most experienced big brands using these tools.
In his BlogWell case study, Intel’s Bryan Rhoads shared how their social-media program is maturing into a core resource for their brand. A few of his key points:
Use G.R.O.W. [...]
Tags: Bryan Rhoads, engagement, Intel, social media, social media policy, strategy, training
1 Comment
Permalink
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week:
How Old Spice conquered social media in a single day
CEOs share their social-media secrets
5 things every social-media policy should include
Are tequila and Twitter a perfect pairing?
5 business-to-business social-media marketing tips
Tags: b2b, business-to-business, CEO, old spice, social media, social media marketing, social media policy, social media practices, social media secrets, twitter
1 Comment
Permalink
Creating a social-media policy that works, with Alexandra Levit
Alexandra Levit is a career columnist for the bi-monthly Metro-US and author of five books including “New Job, New You.” Levit recently shared her take on social-media use in the workplace with SmartBrief’s Abe Silk.
As a workplace-issues expert, what advice do you have for companies to ensure that their employees are using social media effectively, [...]
Tags: Abe Silk, Alexandra Levit, buzz, communications, media, productivity, social media policy, workforce
8 Comments
Permalink
Andy’s Answers: How the U.S. Navy manages their social-media program
With more than 300,000 personnel operating nearly 300 ships and more than 3,500 aircraft, the U.S. Navy is a massive organization. The fact that they can quickly and effectively communicate anything — in any form — to all of these individuals is amazing, which makes their social-media program all the more impressive.
In his BlogWell San Diego [...]
Tags: branding, collaboration, navy, social media, social media policy
1 Comment
Permalink
Andy’s Answers: How can I sell my social media policy internally?
In some corporate cultures, creating a social media policy is only half the battle — selling it internally is a significant challenge, too. While new FTC policies have helped management realize the importance of having something in place, some brands are still finding roadblocks that are slowing down policy implementation.
How [...]
Tags: communications, legal, social media policy
1 Comment
Permalink
How to stay out of social media trouble
Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at last week’s Word of Mouth Supergenius event on adhering to word-of-mouth ethics, creating social media policies and training your team.
If you’ve met Andy or read any of his books, you know his credo that trust is what [...]
Tags: andy sernovitz, disclosure, ethics, GasPedal, social media policy
2 Comments
Permalink
Today’s bonus tracks: Setting a policy
Social media might have great marketing potential — but from an HR perspective, these networks can be bears as much as blessings. At minimum, companies now have to spend time paying attention to trends in social media so that they can make sure their company policies reflect the way technology is being used, while still [...]
Tags: Facebook, globalization, law, social media policy, vatican
1 Comment
Permalink
