Posts Tagged ‘social media marketing’

Doris Nhan

This week’s most clicked

Looking back on 2011′s most popular social media stories; looking forward to 2012 trends; and the reason Facebook and Twitter might go dark soon. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: The A to Z guide to social media marketing buzzwords Social networks may try a temporary shutdown [...]

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Doris Nhan

This week’s most clicked

This year’s worst social media nightmares; the 411 on the Twitter redesign; and why Pinterest should pique your interest. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: The year’s 10 worst social media meltdowns Why Pinterest is a big deal for marketers Twitter redesign gives brands a page of [...]

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Sam Taute

This week’s most clicked

What you can learn from REI’s social media strategy; how to liven up your brand; and details of Facebook’s recent settlement with the Federal Trade Commission. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: How to build buzz for a boring brand Facebook, FTC settle privacy charges 3 ways [...]

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Tricia Smith

This week’s most clicked

Bitly helps social media users get a jump on trends; how humor can make your blogs better; and some fancy brands find social media success. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Bitly unveils social media prediction system 3 rules for adding a little humor to your blog posts [...]

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Derby Cox

Is your company getting into social games?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Is your company using social games as part of its advertising strategy? No, and my company isn’t interested in social games: 73.95% No, but my company is [...]

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Derby Cox

This week’s most clicked

Pandora gets a social media makeover; researchers scour Twitter for health data; and how Bruce Springsteen’s songs can offer social media lessons. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Pandora to relaunch as a social network Bruce Springsteen’s guide to social media marketing Would you pass a social [...]

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Doris Nhan

Online outreach helps a cafe make new fans and keep the old

Back when its marketing strategy relied heavily on repeat customers and printed advertisements in free weeklies, the New York-based Nuyorican Poets Café was lacking measurable data for its investments and losing thousands of dollars. The struggle was finding a cost-effective way to promote the business that could be feasibly managed by the full-time staff of [...]

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Derby Cox

Are you responding to posts on social media sites?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: How often do you respond to comments about your business on social media sites? Frequently: 49.51% Never: 21.08% Rarely: 15.20% Sometimes: 14.22%

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