Posts Tagged ‘social branding’
Social Pro Files: Considering the human costs of social currency
This post was written by Troy Janisch and Mark Anderson. Both contributors have two decades of digital marketing experience and lead social-media activities at American Family Insurance, a Fortune 300 company. Janisch blogs at SocialMeteor.com and Anderson shares his art at Doodlehaus.com. Many companies judge social networks’ value by what they can get out of [...]
Are apps part of your social strategy?
Today’s Q-and-A is with Chris Cunningham , co-founder and CEO of appssavvy, who will speak at the nearly sold-out IAB Social Media Marketplace in New York on April 5. At the IAB event, Chris will participate in an annual ritual: a session where social media experts pitch major marketers on what high-impact strategies the brands [...]
Looking ahead to 2010 with Shiv Singh
As part of our upcoming year-end report, I spoke with Shiv Singh, vice president and global social media lead for Razorfish. Shiv is a member of the SmartBrief on Social Media Advisory Board and author of “Social Media Marketing for Dummies.” His blog Going Social Now is among the most respected social media marketing blogs. [...]
