Posts Tagged ‘social advertising’
4 reasons ads on social networks are annoying
At Pontiflex’s CPL Summit last week, a presentation by IDC Research Analyst Caroline Dangson got me thinking. The IDC study rounded up some interesting– and somewhat disturbing– numbers on how consumers interact with ads on social networking sites. Far and away, users viewed advertising in social networks as the most “annoying” of all online mediums. [...]
Pitfalls of intrusive advertising: The Facebook “Test”
While testing out a couple of Facebook applications yesterday, I came upon a few advertising approaches that I found disturbing. While installing the application, there were various ads that included Facebook action icons. Here I am, a typical Facebook user, in the middle of adding an application to my account (most likely something that would [...]
