Posts Tagged ‘small business’
This week’s most clicked
Why Google+ might not catch on with tech neophytes; how Facebook is rolling out the welcome mat for businesses as Google+ turns them away; and why impressions — not fans — are what really matter on Facebook. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Why Google+ has the [...]
Online outreach helps a cafe make new fans and keep the old
Back when its marketing strategy relied heavily on repeat customers and printed advertisements in free weeklies, the New York-based Nuyorican Poets Café was lacking measurable data for its investments and losing thousands of dollars. The struggle was finding a cost-effective way to promote the business that could be feasibly managed by the full-time staff of [...]
Ramon DeLeon on how Domino’s delivers the “wow”
As a partner in six Chicago-area Domino’s Pizza restaurants, Ramon DeLeon knows the importance of reaching out to customers. During this year’s BlogWorld and New Media Expo, he spoke with SmartBrief’s Jesse Stanchak about how making one valuable connection could end up being worth more than you may think. DeLeon says that great promotions and [...]
Spotlight on business-to-business: How Bizy brings daily deals to the world of business-to-business
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. Veteran marketing pros and serial entrepreneurs Gary Slack and Lou Friedmann are bringing daily deals to the b-to-b marketplace [...]
Spotlight on business-to-business: How Cisco uses social media to empower resellers
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. The following Q-and-A is with Jeanne Quinn, marketing manager for Cisco Small Business. What role does social media play in Cisco [...]
Customer service is the new marketing
Barry Moltz is serious about customer service. So much so, in fact, that his nightmares center on bad customer service scenarios, he told attendees of the GrowSmartBiz Conference this month. Moltz says he even owns a button that says, “Just give me good customer service and nobody gets hurt.” That’s serious. Businesses of all sizes [...]
Lena West’s 12-point social-media road map
This post is by Brooke Howell, SmartBrief’s small-business editor. Women business owners need a different strategy for handling social media because they don’t have time to sit around on Facebook and Twitter all day long, says Lena West, CEO and chief strategist of xynoMedia. They also can’t just ignore social media or decide not to [...]
A science to referrals: John Jantsch interviewed
Today’s Q&A is with marketing expert and SmartBrief on Social Media advisory board member John Jantsch, whose new book, The Referral Engine, hit bookstores this morning. This follow-up to John’s seminal Duct Tape Marketing is jam-packed with practical tips for marketing success for businesses without a huge budget. How can businesses create a system-oriented process [...]
