Andy DeBrunner is social media manager at Godfrey and has worked with Fortune 100 companies to tackle their social media needs. He was also a contributor to Godfrey’s e-book “Jumpstart Your B2B Marketing.” Follow him @adebrunner or follow Godfrey @GodfreyB2B. Your customers are using social media. That’s no surprise. So is it appropriate for you [...]

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At the recent B2B Corporate Social Media Summit, I moderated a panel with Alison Watterson of Hewlett-Packard and Dora Smith of Siemens on figuring out which social platforms offer the most to businesses. While we talked about all the typical platforms — LinkedIn, Twitter, etc. — Watterson and Smith also surprised me by talking about [...]

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Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity. Every day, we read fantastic case studies of companies who tap their biggest fans to help generate quality word-of-mouth. While there’s no question that customers are one of the most effective assets in social-media marketing, companies of [...]

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If you’re a business-to-business marketer, you’ve probably got lots of potential talkers in your industry: journalists, analysts, bloggers, partners, vendors, etc. If you’ve got great content, you’ve got a chance to earn a bunch of well-deserved word of mouth. But always remember: Viral is the effect, not the cause. Great word of mouth begins with [...]

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SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka, author of “The Digital Handshake,” and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run [...]

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