Posts Tagged ‘shopping’
How the Mall of America remodeled its blog
At this year’s BlogWorld and New Media Expo, SmartBrief’s Jesse Stanchak spoke with Lisa Grimm, digital public relations specialist for the Mall of America, about how the mall retooled its blog to deliver the kind of content that visitors wanted. The Mall of America blog didn’t attract much traffic when it launched in 2009, Grimm [...]
Spotlight on social commerce: How 1-800-Flowers puts Facebook to work
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once a month, this blog will focus on the tactics, best practices and trends on the intersection of social media and commerce. The following Q-and-A is an edited transcript of my conversation [...]
Do luxury brands need social media?
The rich are unlikely to follow your company on Twitter. According to a study by Unity Marketing, 6% of affluent users use social tools to look for coupons or go shopping, while 7% were interested in using social networks to research purchases or seek out special offers. The study goes on to say that while [...]
Today’s bonus tracks: Why isn’t shopping more social?
Why hasn’t social media turned into the shopping mecca experts have been predicting? Sure, you might look up reviews online, browse new products and even make purchases online– but according to a new study, relatively few people make their purchasing decisions a part of their social networking conversations. A survey of 45,000 myYearbookusers found just [...]
