Posts Tagged ‘Shel Israel’
The Wizard of Oz and corporate voice
Today’s guest post is by Shel Israel, who consults companies on social-media strategy. Shel is a co-author of “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” and author of “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.” He has contributed to BusinessWeek, FastCompany and Dow Jones and has sat [...]
