Posts Tagged ‘Seth Godin’
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: For marketers, Facebook is the new Google Report: Social-media use is changing direction How to shoot yourself in the foot with Twitter Key steps for Facebook marketers Seth Godin: How to use engagement to combat brand fatigue their friends
Live from MIXX: Seth Godin on brand ‘tribes’
At Seth Godin’s keynote this morning at the IAB’s MIXX event in New York City, he discussed the importance on focusing on “what’s now” in marketing and advertising, not “what’s next.” So what is now, you ask? Godin discussed the notion that marketers have put themselves in a bit of a predicament. Over the course [...]
The value of emotional value
This post was contributed by Kate Bradley, founder of Outlandos Music and alumna of XM Radio, Pump Audio, and a virtual alphabet soup of radio stations up and down the Eastern seaboard. As a consultant for independent musicians on social media and brand building, I find myself observing my own habits as a consumer and [...]
Cultivating your fans
Jeremy Epstein runs Never Stop Marketing, a firm that specializes in “cutting-edge Community Driven Marketing” for such clients as Johnson & Johnson, Microsoft, Yes To Carrots, and best-selling author Dan Pink. He blogs religiously at Igniting the Revolution and can be found on LinkedIn, Twitter, Facebook, Plaxo, FriendFeed. Who wouldn’t want customers like those of [...]
