Posts Tagged ‘search’
A few good reasons to check out a social network’s advanced search function
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Do you [...]
Study: Physicians know what they want from online health hunts
Marketers seeking to attract the attention of physicians may do well to heed the results of a recent comScore and ImpactRx study: By the time a physician logs on to the Internet, they usually know what they’re looking for. Unlike some patients, the study points out, physicians typically know what sites they trust and wish [...]
Driving real results with YouTube: Questions for aimClear’s Marty Weintraub
In advance of the upcoming SES Chicago 2010 conference, I had the opportunity to ask aimClear President Marty Weintraub some questions about taking advantage of YouTube. His company provides traditional and social pay-per-click (PPC) management, natural search-engine optimization (SEO), reputation monitoring/management and social media/feed marketing (SMO) services to national clients. We’ve heard that YouTube is [...]
Live from Ad:Tech — The Myth of the “Last Click”
Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I figured wrong. In a session called The New Consumer Funnel: Engagement Mapping and the Death of the Last Click Reporting Standard, I was introduced to some new research that could potentially [...]
Twitter revs its search engine
This guest post was contributed by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. As Twitter has exploded onto the online scene, its search capabilities and usability has generated a constant hum of buzz in the search world, as on lookers try to gauge its implications [...]
Real-time search, the next evolutionary step
This guest post was contributed by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. While Google will probably be a part of the search universe for the foreseeable future, the speed by which social media has arrived prompts a new question: How are users search habits [...]
What next for the digital revolution?
Today’s post is from Liz Ruskin, contributing editor of SmartBrief on Leadership. Tech execs from major U.S. companies predicted how computer technology will next shake up our lives when they spoke at the Milken Institute Global Conference in Los Angeles on Monday. Here are some of their observations: For decades, the goal of most computing [...]
Is social media becoming a search engine?
Today’s guest post was written by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. Just seven months ago Frank Watson from Search Engine Watch asked the question: Could Social Media Be the Google Killer? While that’s almost an unthinkable feat given Google’s explosive track record over [...]
