Posts Tagged ‘search engine strategies’
Andy’s Answers: What Google means to your advertising and word of mouth
Your advertising may be what people see first, but it just sends people to the online hub of word of mouth: Google. While you may own the top several links, the rest are going to be from Wikipedia, news articles, blogs and other things you don’t control. What to do: Always ask for online reviews. [...]
Twitter revs its search engine
This guest post was contributed by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. As Twitter has exploded onto the online scene, its search capabilities and usability has generated a constant hum of buzz in the search world, as on lookers try to gauge its implications [...]
The costs of failing in social media
This guest post was contributed by Christian Georgeou of Search Engine Watch, producers of the Search Engine Strategies San Jose Conference & Expo. In “Most Corporate Social Media Efforts Will Fail” Liana Evans made note of important finds from a recent Gartner study. The lure of social media is quickly catching the attention of corporate [...]
