This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief
Public relations analysts Brian Solis and Deirdre Breakenridge describe a social-media release as “the opportunity to share news in ways that reach people with the information that matters to them, in ways that they can easily use to digest and, in turn, share with [...]

Continue Reading »

Today’s guest post comes from SmartBrief on Social Media reader Bill Sebald, SEO consultant and agency SEO manager at TrueAction. His blog about SEO trends and SEO for non-SEO marketers is a useful resource about search engine optimization for business and e-commerce.
In the past few days, I’ve seen a number of people asking the question, [...]

Continue Reading »

Last week’s post on Google’s introduction of “real-time” search sparked quite a bit of discussion. SmartBrief on Social Media readers had a number of questions, concerns and fears about what this shift in the search landscape might mean to marketers. For answers, I turned to George Bounacos, COO of Silver Beacon Marketing and a SEM [...]

Continue Reading »

Effective search engine optimization requires a combination of technical and business skills, writes Stoney deGeyter. If you’re in the market for an SEO contractor, deGeyter shares 7 warning signs to look for during your search. Be wary of contractors who are secretive, slaves to conventional wisdom or unwilling to accept client involvement, he writes. For [...]

Continue Reading »

Your advertising may be what people see first, but it just sends people to the online hub of word of mouth: Google. While you may own the top several links, the rest are going to be from Wikipedia, news articles, blogs and other things you don’t control.
What to do:

Always ask for online reviews. Google often [...]

Continue Reading »

Getting the most out of social media means giving up a little bit of control, writes Paul Worthington. You don’t have to give away the store, but you do need to reassess your boundaries on IP issues and messaging. The shift might feel a little weird at first, but he argues that it’s a small [...]

Continue Reading »

We hope that your work week is off to a great start. Ours certainly is with all of these great links to pass along to you! Check out today’s bonus tracks and don’t skip the first link about Churches’ presence on Facebook – it seems like everyone is getting in on social networks these days!

Churches [...]

Continue Reading »