Posts Tagged ‘search engine marketing’
4 simple ways to jump-start your SEO efforts
Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org, who spoke at the What’s Next: DC conference about why SEO is a viable opportunity for all marketers. Most search-engine advertising budgets allocate about 15% of the total spend for SEO [...]
5 ways social media can build on search engine marketing
Like many companies, SmartBrief utilizes search engine marketing (SEM) and social media to drive growth. On the pay-per-click (PPC) side of our marketing, we have some fairly robust equations aimed at maximizing conversions at a comfortable cost. Once upon a time, SmartBrief’s PPC metrics existed in a vacuum. We continuously refined our bidding and selection [...]
