SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: How do you expect your company’s social-media presence to change during the next year?

We’ll expand our presence to include a larger number of social networks — 38.35%
We’ll be [...]

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I reported live from the Society for Human Resource Management’s annual conference out in San Diego last week, and I met with Ted Gilvar, chief marketing officer of Monster.com. Ted and I talked about Monster’s new 6Sense technology, their use of social media for marketing and their recent partnership with Alicia Keys.
A few [...]

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John Jantsch is a marketing and digital technology coach, award-winning social media publisher and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” He is the creator of the Duct Tape Marketing small-business marketing system and Duct Tape Marketing Authorized Coach Network. SmartBrief on Social Media Lead Editor Jesse Stanchak [...]

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Novelist Neil Gaiman is turning to Twitter for help with his next project. Gaiman started his story on Tuesday by tweeting, “Sam was brushing her hair when the girl in the mirror put down the hairbrush, smiled & said, ‘We don’t love you anymore.’”Gaiman invited fans to tweet continuations of the story, [...]

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Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If you’re launching or expanding a social media push, take scalability into account. Don’t count on being able automate social interactions. It’s going to take real, honest-to-goodness people to create, spread and [...]

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