Posts Tagged ‘scalability’
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. The following Q-and-A is with Technorati Media President and Chief Strategy Officer Charles Black. Is automation (in whole or in part) a reasonable solution to the problem of social media [...]
What Dell can teach your company about social media ROI
How is your company determining the return on investment for its social media programs? At the recent Corporate Social Media Summit in New York City, Richard Binhammer, Dell’s head of social media and corporate-reputation management, said the equation is a little more complicated than simply calculating money in and out. As social media programs evolve, [...]
Deciding when to expand your social portfolio
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: How do you expect your company’s social-media presence to change during the next year? We’ll expand our presence to include a larger number of social networks — 38.35% We’ll [...]
Monster.com’s Ted Gilvar on social currency
I reported live from the Society for Human Resource Management’s annual conference out in San Diego last week, and I met with Ted Gilvar, chief marketing officer of Monster.com. Ted and I talked about Monster’s new 6Sense technology, their use of social media for marketing and their recent partnership with Alicia Keys. A few takeaways [...]
Getting your small business started with social media
John Jantsch is a marketing and digital technology coach, award-winning social media publisher and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” He is the creator of the Duct Tape Marketing small-business marketing system and Duct Tape Marketing Authorized Coach Network. SmartBrief on Social Media Lead Editor Jesse Stanchak [...]
Today’s bonus tracks: Novelist writing with Twitter as a guide
Novelist Neil Gaiman is turning to Twitter for help with his next project. Gaiman started his story on Tuesday by tweeting, “Sam was brushing her hair when the girl in the mirror put down the hairbrush, smiled & said, ‘We don’t love you anymore.’”Gaiman invited fans to tweet continuations of the story, saying he will [...]
Today’s bonus tracks: Social media planning 101
Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If you’re launching or expanding a social media push, take scalability into account. Don’t count on being able automate social interactions. It’s going to take real, honest-to-goodness people to create, spread and [...]
