Posts Tagged ‘sales’
How to turn LinkedIn into a relationship filter
This interview is with Dave Gowel, who has been recognized as a “LinkedIn Jedi” by Inc.com and The Boston Globe. He is the CEO of RockTech and the author of “The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn” (Wiley, December 2011). Gowel co-founded RockTech with Mark Rockefeller [...]
7 questions every social media strategy must be able to answer
It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people can spend hours looking at new faucets or cabinet doors. The less important something is, the more fun it is to [...]
What Dell can teach your company about social media ROI
How is your company determining the return on investment for its social media programs? At the recent Corporate Social Media Summit in New York City, Richard Binhammer, Dell’s head of social media and corporate-reputation management, said the equation is a little more complicated than simply calculating money in and out. As social media programs evolve, [...]
Do Facebook social plug-ins translate to increased revenue for businesses?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Have you used [...]
Live from BlogWorld: Are you reaping the full benefits of user content?
Businesses have long known that testimonials are a great way to create brand awareness. But user-generated content can do so much more, argued Chris Baggott, CEO and co-founder of Compendium, during a recent BlogWorld & New Media Expo panel. When companies completely embrace user content, it can transform their marketing efforts, he argues. User-generated content [...]
5 keys to leveraging social recommendations
This post is by Greg Brown, chief revenue officer of Extole, a social-recommendation marketing platform that helps brands harness the marketing force of their social graphs. Retailers and brands are increasingly recognizing the value of social marketing and are integrating this channel into their overall marketing efforts. Three-quarters of those polled in a recent Alterian [...]
Is it time for companies to get serious about F-commerce?
This post is by Paul Marsden, editor of Social Commerce Today. Imagine this: You’ve gone back in time to 1996, and you find yourself in an office and the body of a manager for a large consumer brand. Somebody comes up from the information technology department and asks for 1% of your budget for sales [...]
How GameStop blends Facebook into its retail strategy
GameStop recently joined the ranks of retailers with a fully integrated Facebook store. I asked GameStop Vice President of E-Commerce Kelly Mulroney to explain how the company is approaching Facebook as part its larger sales strategy. What made GameStop decide that it needed a Facebook retail store? What roles will the store play in the [...]
