Posts Tagged ‘ROI’
This week’s most clicked
This week’s top five most-clicked links in SmartBrief on Social Media: Social media ROI is MIA, marketers say Microsoft’s guide to building an army of online evangelists Apple employee online comment rules made public How the Humane Society got 1 million “likes” A dozen social media gaffes that could cost you your job Image credit: [...]
Is tracking ROI a social media requirement?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you [...]
This week’s most clicked
How to use Facebook to find your next job; what Clorox learned from its customers; and why you should give Google+ a chance. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Are Fortune 500 firms cooling on social media? 6 reasons why you shouldn’t write off Google+ How DSW measures [...]
How to plan a social media campaign like an art thief
Let’s get this out of the way up front: I am pro art heist. I know, I know — stealing is wrong. I know that; I do. I just happen to also really appreciate intricate, daring, transgressive acts with the potential for a huge payoff — or a huge disaster. I’d like to tell you [...]
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. The following Q-and-A is with Technorati Media President and Chief Strategy Officer Charles Black. Is automation (in whole or in part) a reasonable solution to the problem of social media [...]
Q-and-A with Susan Bratton: 23 ways to look at social media ROI
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. This interview is with Susan Bratton, CEO of Personal Life Media, a lifestyle brand that publishes 20 online home-study courses. She founded, took public and sold eight [...]
This week’s most clicked
How to revise your view of ROI; social media analysts discuss the nature of Microsoft’s mysterious new service; and Google+ hits the 10-million-user milestone. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: 3 ways you misunderstand social media ROI AmEx, Facebook to announce partnership Out of content ideas? Look [...]
What Dell can teach your company about social media ROI
How is your company determining the return on investment for its social media programs? At the recent Corporate Social Media Summit in New York City, Richard Binhammer, Dell’s head of social media and corporate-reputation management, said the equation is a little more complicated than simply calculating money in and out. As social media programs evolve, [...]
