Posts Tagged ‘risk’
How to plan a social media campaign like an art thief
Let’s get this out of the way up front: I am pro art heist. I know, I know — stealing is wrong. I know that; I do. I just happen to also really appreciate intricate, daring, transgressive acts with the potential for a huge payoff — or a huge disaster. I’d like to tell you [...]
Protect your social media channels from a hack attack
This post is by Grace Cowlard, social media commentator for Neoco, an agency for social customer-relationship management. What do the CIA, Lady Gaga, Fox News and Hugh Grant have in common? They were all recently hacked, and we’re pretty sure they want to avoid a repeat. Whether it’s an unscrupulous newspaper publisher or an activist [...]
Tapping into social media’s potential for pharma
The health care industry is discovering the opportunities that social media can offer, such as increased patient-physician interaction and service integration. However, this new platform also brings with it some risks — known and unknown — that must be carefully managed. Glenn Byrd heads up the advertising and promotions team at MedImmune. Byrd will be [...]
Responding to disaster 2.0: Haiti’s “wake-up call” for the Red Cross
Social networks are profoundly changing the way we receive and react to news about disasters around the world. In the aftermath of the earthquake that struck Haiti in January, the response on Twitter provided a “textbook example” of how people use social media as a community to share information about a crisis, provide solutions to [...]
Today’s bonus tracks: Less is more
Is your business thinking it’s about time to see what this social media thing is all about? Before you buy the hype wholesale, consider this: not every company needs the same level of engagement. Erik Qualman recommends starting out on YouTube, Digg or Delicious before diving into the deep water on Facebook. Don’t overcommit to [...]
