Posts Tagged ‘reviews’
Andy’s Answers: How Dell finds ROI from social media
The return on investment question is one that continues to challenge social media marketers. How do you define it? How do you track it? Is it even possible? Dell has long been a leader in showing results for their social media efforts. In his recent presentation at our BlogWell conference in Austin, Texas, Dell’s Adam Brown [...]
Andy’s Answers: How PEMCO uses social media to connect with local fans
As an insurance brand based in the Northwest, PEMCO uses its regional identity to create connections with local fans, helping it compete against larger, more national brands. In his recent BlogWell case study presentation, PEMCO’s Rod Brooks shared a bunch of tips on how to use social media to connect with a local audience. A [...]
Andy’s Answers: How The Land of Nod makes the most of customer reviews
The Land of Nod — a high-end children’s furniture retailer — started featuring customer reviews on its website in March 2008. Putting up the opinions of your customers for the world to see can be an intimidating concept for anyone, but for The Land of Nod, it’s made a huge impact on driving participation and [...]
With changes, Yelp offers a peek behind the curtain
Yesterday CEO Jeremy Stoppelman announced substantive changes to the way Yelp displays and filters reader reviews. These changes directly impact the way users and businesses utilize the review site. Two product changes are now live on the Yelp site: Visibility into filtered reviews: Yelp users now can see reviews that have been removed from the [...]
Andy’s Answers: What Google means to your advertising and word of mouth
Your advertising may be what people see first, but it just sends people to the online hub of word of mouth: Google. While you may own the top several links, the rest are going to be from Wikipedia, news articles, blogs and other things you don’t control. What to do: Always ask for online reviews. [...]
Join the conversation about your business
Today’s guest post is from Luther Lowe, manager of local business outreach at Yelp, where he answers business owners’ questions about how the site works, as well as how they can leverage social media more effectively to grow their business. Yelp for Business Owners is a free tool available for business owners in the U.S., [...]
Andy’s top 5 word-of-mouth tips for travel agents
Ask for reviews. Sites like Yelp! and Angie’s List are where people go to find out if you’ve got a good reputation. Odds are you have a ton of happy fans that have never thought to submit a review for you. Sending a simple, polite request to your customers asking them to share their opinions [...]
