Posts Tagged ‘return on investment’
Is tracking ROI a social media requirement?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you [...]
How to make the business case for social media
This guest post is by Eva Schmatz, president of Summus, a market-research firm specializing in strategic insight. We asked executives, “What one question would you most want answered about social media for business?” Two questions came to the top*: “What can I measure that will get me buy in from the entire organization?” and “How [...]
Getting started with in-house SEO: a Q-and-A with AOL’s Simon Heseltine
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. This Q-and-A is with Simon Heseltine, AOL’s director in charge of search engine optimization. Heseltine is in charge of organic search and training across all of the AOL and Huffington Post Media [...]
4 traits business-to-business social media success stories have in common
This essay is by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers. When asked to describe the state of business-to-business social media marketing, I see two camps. There are the “haves”: companies that have committed to developing a strategy, implementing it, adapting upon seeing results and reaping rewards. And then there are [...]
How much time should be spent on social media?
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social [...]
Should webinars be a part of your social media strategy? — a Q-and-A with Ann Handley
This Q-and-A is with MarketingProfs Chief Content Officer Ann Handley, author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Check back on Wednesday for part two of this interview, which focuses on how to plan and execute a successful webinar. Compared with [...]
3 things most people don’t understand about viral marketing
There was no dearth of fascinating conversations Thursday between new and traditional media moguls at Business Insider’s IGNITION: Welcome to the Future of Media event speakers at the Time Warner building in New York City. Amid back-to-back interviews and panels with the leaders of Foursquare, Living Social, Thrillist, Gawker Media, Hulu, Yahoo!, Bloomberg, Dow Jones, [...]
Can social marketers catch the “ROI leprechaun”?
This post is by Ben Whitford, contributing editor for SmartBrief on Social Media. For social marketers, return on investment can be a touchy subject; it’s the first question on the lips of many executives when talk turns to social media, and it’s usually tough to come up with a satisfying response. As Edelman Digital Senior [...]
