Posts Tagged ‘retail’
Andy’s Answers: How REI created a local social media strategy
With more than 100 stores nationwide, REI is the country’s largest co-op. And despite the big national presence, REI fans tend to have a strong connection to their local store. This loyalty, along with the nature of REI’s business — stores in Texas have a much different sleeping-bag selection than those in Alaska — became [...]
How GameStop blends Facebook into its retail strategy
GameStop recently joined the ranks of retailers with a fully integrated Facebook store. I asked GameStop Vice President of E-Commerce Kelly Mulroney to explain how the company is approaching Facebook as part its larger sales strategy. What made GameStop decide that it needed a Facebook retail store? What roles will the store play in the [...]
Do you know where your customers are?
This post is by SmartBrief contributing editor Robert Jones. Move over, Groupon. The marketing world has a new darling — several of them, in fact. Suddenly, location-based advertising is all the rage, with Google, Foursquare and other heavyweights experimenting alongside some innovative newcomers. In each case, the pitch is fairly straightforward: We know your potential [...]
4 tips to jump-start your e-mail campaigns
This post was written by SmartBrief’s Megan Conniff. Is e-mail dead? That was one of the questions asked this week at the NRF BIG Show 2011, a retail conference held in New York City, and Foresee Results’ Kevin Ertell summed the answer up succinctly: We’re not at a funeral. Promotional e-mails still wield enormous power [...]
Andy’s Answers: How Verizon is using social media to connect across multiple audiences
As a communications brand, Verizon has millions of customers and fans in business-to-business and retail markets. Each audience represents a wide range of opportunities and challenges when it comes to social media. In her recent BlogWell presentation, Verizon’s Laurie Shook shared how the company developed its social-media strategy, how it’s training teams and how it’s creating [...]
Why fashion is behind the social curve
Today’s post is by SmartBrief Sales Associate Mary Kate Slattery. For an industry that survives by championing what’s out, what to have now and what’s next, fashion has proved a slow-moving, Chanel-clad beast when it comes to the adoption of social-media tactics. In last week’s “Fashion Goes Social” panel at Social Media Week, panelists on [...]
Procter & Gamble on the science of WOM
Today’s guest post comes from Beth Ludwick, manager of member communications at the Grocery Manufacturers Association. Beth collaborates with us daily in the production of GMA SmartBrief, which covers consumer packaged goods industry — and was the very first SmartBrief publication that launched back in 1999. Last week, marketers from some of the world’s biggest [...]
Today’s bonus tracks: Black Friday takes the Web by storm
Many prominent Internet retailers are planning to offer some serious deals this weekend to jump-start holiday spending in a dreary economy. To get the word out about their offerings, many merchants are turning to social networks. In addition to conventional social networks, many specialized deal-hunter sites are helping shoppers make plans for Black Friday. “The [...]
