Posts Tagged ‘restaurants’
Ramon DeLeon on how Domino’s delivers the “wow”
As a partner in six Chicago-area Domino’s Pizza restaurants, Ramon DeLeon knows the importance of reaching out to customers. During this year’s BlogWorld and New Media Expo, he spoke with SmartBrief’s Jesse Stanchak about how making one valuable connection could end up being worth more than you may think. DeLeon says that great promotions and [...]
KFC shares Colonel Sanders stories via social networks
With thousands of Twitter followers and millions of Facebook “likes,” KFC has built a solid relationship with its customers and increased its fan base. We spoke with Rick Maynard, KFC’s public relations manager, to find out how the company has cultivated its brand on social networks and how KFC plans to keep it up this [...]
Twitter for restaurants: Best practices for improving customer service and sales
This post was written by Arlina Allen, owner of Social Media Restaurant Marketing, a Silicon Valley social media marketing company, and author of “Twitter for Restaurants,” now available online. As a social media manager, I encounter my fair share of resistance from restaurant owners who have not started using Twitter or who have not understood [...]
Is it better to Yelp or to Tweet?
Figuring out what form of social media works best for your small business or restaurant is an ongoing process. SmartBrief Senior Editor Megan Conniff reached out to the front-of-house manager Nicole Maddocks at Garrido’s Restaurant in Austin, Texas, to learn how this young business is tackling social media and engaging its customers. Maddocks is responsible [...]
Live from SXSW: Day One — The Vibe
SmartBrief Editor Rebecca Pollack is blogging and tweeting live at the South By SouthWest Interactive Festival. Here’s what Rebecca had to say about her first day. As soon as SmartBrief Publisher Merritt Colaizzi and I hopped on Southwest flight 282 — which quickly took on “The Nerd Bird” hashtag — we knew we weren’t in [...]
Where fine dining and social media meet
To learn how restaurants can position themselves for success in 2010, Rebecca Pollack, SmartBrief’s food industry editor, reached out to marketing guru Ron Blake, the president and CEO of Rewards Network. An edited transcript of their conversation follows. What marketing advice can help restaurants and chefs stand out in this economy? Keep providing value. Deals, [...]
Andy’s Answers: How McDonald’s is using social media at local, regional, and global scales
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business [...]
Andy’s Answers: 3 quick ways to use social media to promote your restaurant
Recently I wrote a series of tips to create buzz for your restaurant using some great offline tools and tactics. Once you’ve found the topics that are consistently generating some fantastic word of mouth, you’ve got an opportunity to head online to take it to the next level. Here are a few quick tips mixing [...]
