Posts Tagged ‘Research’
Is “stickiness” a thing of the past?
This guest post is by Alexandra Carroll, director of research firm Summus, Limited. For years, companies have chased and measured “stickiness” – the amount of time spent on a website – as the holy grail of brand engagement. But what if stickiness doesn’t matter anymore? What if the amount of time users spend with a brand is shrinking? Does [...]
From #SXSW: 4 ways to find your fans
This guest post is by Daley Epstein, a contributing writer for SmartBrief. “I know you’ve heard this a million times, but you need to know who your audience is,” Alane Boyd, vice president of business operations at Chief Ingredient Inc told listeners at the South By Southwest Interactive Festival. Boyd, along with Pat Lynch, the [...]
From #SXSW: Research shows Twitter can help predict business trends
This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South by Southwest in Austin this week. “What is social broadcasting? It’s about sharing your local information with the big world,” said Huaxia Rui, a doctorate student at the McCombs School of Business at The University of Texas [...]
A few good reasons to check out a social network’s advanced search function
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Do you [...]
More people using Facebook for health info before face time with a physician
Using Wikipedia as a source for an academic paper will still get most people into hot water, yet a growing number of people are turning to even more dubious sites to verify facts for information about their health. A survey of nearly 23,000 Americans, released last month by the National Research Corporation, says that 20% [...]
Barry Libert, on how use of social media empowers women in the workplace
Over the summer, I asked SmartBrief on Social Media readers if social media was something anyone could become great at — and 49% said they agreed with the statement, “It takes a certain kind of personality to excel at social media.” The results left me wondering what that “certain kind of personality” might look like [...]
What separates social-media veterans from rookies?
Earlier this year, SmartBrief and Summus Limited asked the readers of various SmartBrief newsletters to complete a survey about their businesses’ use of social media. We heard back from about 6,500 readers and compiled their answers into a report: “The State of Social Media for Business.” We heard from readers in a variety of industries [...]
The social-media market research you need
Today’s guest post is from Alexandra Carroll, director of Summus Limited, the market research firm with whom SmartBrief has partnered to undertake a definitive State of Social Media for Business report. A free topline summary of the report is now available. We were not surprised to read the results of a recent SmartBrief on Social [...]
