Posts Tagged ‘reputation’
Andy’s Answers: How to use social media during a product recall
Of all the challenges marketers at major brands face, a product recall can be one of the most difficult. It’s hard on a brand’s reputation, you’re facing lots of negative buzz — and in the worst cases, your product could pose a health risk to your customers. But great marketers see the opportunities in these kinds of [...]
Today’s bonus tracks: Republic 2.0
If social media can change the way companies can talk (and listen!) to their customers, what’s stopping lawmakers from taking a similar approach? Rep. John Culberson (R-Texas) is using ShareBook to allow his constituents to provide direct feedback on the text of HR 3200 — that health care overhaul bill that all the fuss is [...]
Today’s bonus tracks: Endorsement etiquette
Your reputation is all you’ve got online. But the ins and outs of building and preserving a good name via social networks are anything but straight forward. Giving a recommendation to a great person can boost your own credibility, blogger Chris Brogan writes, but backing the wrong horse can make you look foolish. Brogran covers [...]
Today’s bonus tracks: Your reputation depends on this
Building a great reputation online doesn’t start with your customers, it starts with your employees. Think about it: your employees are your unofficial embassadors to the rest of the world. When those employees are happy, they say good things about the company, interact well with customers and help build word of mouth. Mike Moran argues [...]
