Posts Tagged ‘reporting’
What does social media mean for the future of journalism?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: What’s your opinion [...]
Live from Ad:Tech — The Myth of the “Last Click”
Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I figured wrong. In a session called The New Consumer Funnel: Engagement Mapping and the Death of the Last Click Reporting Standard, I was introduced to some new research that could potentially [...]
