Posts Tagged ‘relationships’
How social media is shaping the b-to-b marketplace
Today’s guest post comes from Kevin W. Grossman, president of HRmarketer.com. Kevin is ranked as one of the Top 25 HR Digital Influencers by HRExaminer and Traackr.com.
Marketing is hard work. The HR suppliers that understand this make the right investments in tactics and staffing –- and social networks can give them the edge.
According [...]
Tags: b2b, relationships, sales
3 Comments
Permalink
Today’s bonus tracks: Dysfunctional relationships
Do spend a lot of time cultivating bonds with your clients? Establishing authenticity? Evincing transparency? You’re wasting your time, writes Naomi Dunford. Relationship marketing isn’t about building friendships with customers. It’s about establishing a business relationship that leads to repeat sales, she writes. Whether your marketing style is all business or a tad on the [...]
Tags: adaptation, marketing, relationships, social media
1 Comment
Permalink
