Today’s Q-and-A is with Allan Schoenberg, director of corporate communications at CME Group. Schoenberg and his team help manage the development and execution of global corporate communications for the exchanges, which includes issues such as management, media relations, crisis management, social media, message development, international initiatives and broadcast/digital communications.
What are CME Group’s goals for using Twitter?
We started [...]

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Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social Media readers’ favorite attributes! — at yesterday’s IAB Social Media Marketplace session “Social Media, World Events and the New Face of Cause Marketing.”
He led with stats that got the attention of [...]

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Today’s guest post comes from Kevin W. Grossman, president of HRmarketer.com. Kevin is ranked as one of the Top 25 HR Digital Influencers by HRExaminer and Traackr.com.
Marketing is hard work. The HR suppliers that understand this make the right investments in tactics and staffing –- and social networks can give them the edge.
According [...]

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Do spend a lot of time cultivating bonds with your clients? Establishing authenticity? Evincing transparency? You’re wasting your time, writes Naomi Dunford. Relationship marketing isn’t about building friendships with customers. It’s about establishing a business relationship that leads to repeat sales, she writes. Whether your marketing style is all business or a tad on the [...]

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