Posts Tagged ‘regulation’
Andy’s Answers: How Johnson & Johnson uses social media in highly regulated industries
It can be challenging for anyone to get started in social media. It’s even tougher when you’re at a large company – and even tougher still when you’re at a large company in a highly regulated industry. What topics are can you engage in? How do you create an efficient approval process? How and when [...]
No more excuses for pharma to put off using social media
This post was written by SmartBrief’s Elizabeth Collins. The pharmaceutical companies that say they are waiting for the Food and Drug Administration to issue new guidance on how to handle drug promotion through social media are just using the FDA’s guidance delay as an “out,” or an excuse, said Glenn Byrd, MedImmune’s director of regulatory [...]
Pharma, medial device leaders fret about social media’s lack of fact-checkability
“This is America. We’re talking about speech. Unless something’s really wrong, why not?” Panel experts voiced their support for allowing drug and health care companies to access the power of social networks during the Food and Drug Law Institute’s recent Advertising and Promotion Conference in Washington, D.C. These experts discussed how to communicate the message [...]
Forging relationships: How CME Group uses social media
Today’s Q-and-A is with Allan Schoenberg, director of corporate communications at CME Group. Schoenberg and his team help manage the development and execution of global corporate communications for the exchanges, which includes issues such as management, media relations, crisis management, social media, message development, international initiatives and broadcast/digital communications. What are CME Group’s goals for using Twitter? [...]
Hearing the call for protecting personal information online
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Would you be in favor of legislation that gives consumers more control over their personal information online? Yes — it’s about time Congress took action 61.75% No — [...]
Should Facebook be regulated?
Frustration with the constant tweaks to Facebook’s privacy policy is nothing new — but experts say they believe the situation is getting worse because now it’s a challenge to even understand what a Facebook user is agreeing to. When average users get upset about Facebook’s policies, we have limited options. We can show our outrage [...]
Despite regulation, cool things are brewing in healthcare and finance
Our daily social media newsletter frequently features case studies about restaurants such as Domino’s Pizza, consumer packaged goods companies such as PepsiCo and manufacturers such as LEGO that are reinventing marketing –- and in many cases their entire companies — using social media. Rarely, however, do you read about wildly popular pharmaceutical Facebook fan pages [...]
Andy’s Answers: How to keep your brand safe and ethical in social media
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta. This is my presentation from BlogWell, [...]
