Posts Tagged ‘Red Cross’
Mark Ragan: Health care flocks to social media
Cold. Sterile. Unwelcoming. Not altogether unfamiliar terms for many when thinking of a hospital — due, in part, to the circumstances that often compel people to visit one. Hospital marketers need to fight this perception and social media can be one of the most potent weapons in their arsenal. Coming off a successful three-day event [...]
Engagement rule No. 1: Thou shalt make it easy
Never ask for more than you really need. The Web is jam-packed with folks asking you to buy this, donate that, sign here and join up over there. Most of those requests will go unfulfilled. Sometimes that’s because the message is lousy or because it’s poorly targeted. But sometimes the sale falls flat just because [...]
