Posts Tagged ‘recruiting’
Andy’s Answers: How UnitedHealth Group is using social media for recruiting
Heather Polivka and her team at UnitedHealth Group have created an amazing ambassador program in which employees can become certified social media recruiters on behalf of the brand. The program involves thorough training, a certification process and ongoing support. The company has 45 volunteers actively recruiting for UnitedHealth Group through social media — and the company is [...]
Q-and-A with Lars Schmidt: How NPR uses social media for recruiting
Lars Schmidt is the director of talent acquisition at NPR. NPR has a very strong consumer brand. How do you integrate that with the employer brand, particularly in social media? We’re fortunate to have a great consumer brand, active and established channels in social media, and many engaged followers and fans. To me, that was [...]
How social media is making companies rethink recruiting
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Do question-and-answer forums play [...]
Secrets of a social-media headhunter
This Q-and-A is with Jim Durbin, the owner of Durbin Media Group and a headhunter specializing in social media. As a blogger and a business owner, Durbin is a valued speaker on the topics of online employment, recruiting blogs, and using social networks in the hiring process. What level of experience is necessary to be [...]
Does social recruiting make sense for your company?
This post was written by Mirna Bard, a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media [...]
American Family Insurance’s Troy Janisch on leaving boring behind with social media
Today’s Q-and-A is with Troy Janisch, the social-media manager for American Family Insurance. Great social-media campaigns are goal-oriented. What does American Family Insurance hope to get out of its social-media efforts? Effective social-media strategies roll downhill. There are company-related goals and objectives to growing our business. American Family Insurance has its mission to be “the [...]
Using social media to accelerate your career in finance
Cindy Kraft is billed as America’s leading career and personal brand strategist for corporate finance executives, with more than 14 years of experience partnering with clients to help them understand their marketability, clearly articulate their value, and position themselves as the clear and compelling choice. You’re a big proponent of finance executives using social media [...]
Is Twitter past its marketing prime?
Twitter is hugely successful — but that phenomenal growth may be hurting its potential as a marketing platform, argues Dan Schawbel in the lead item from today’s SmartBrief on Social Media. Schawbel writes that the impact of each individual tweet diminishes as Twitter gets more users and each user follows more and more people. With [...]
