Posts Tagged ‘real estate’
Andy’s Answers: How the National Association of Realtors used social to take conventions to a bigger audience
The National Association of Realtors hosts two big conferences a year. One brings in 10,000 attendees; the other tops out at about 20,000. But the association has 1.1 million members. Although those attendance numbers are big, there’s a significant number of members who don’t make the conferences. In his recent BlogWell presentation, the association’s Todd [...]
How Century 21 makes social media hit home
Bev Thorne, chief marketing officer at Century 21 Real Estate, shared her company’s social media strategy with SmartBrief editor Jesse Stanchak at this year’s BlogWorld and New Media Expo. Thorne spoke about what kind of content the company creates, what real estate agents shouldn’t do with their blogs and how to integrate national outreach with [...]
Can geolocation tools put real estate professionals on the map?
This post is by SmartBrief’s Linsey Isaacs. Real estate is always about one thing — location, location, location. With geolocation services amplifying the social user experience, some real estate professionals have taken advantage of the opportunity to truly be everywhere for their clients. New York City-based Corcoran Group is no different with its “Get Out [...]
Walking the social media territory with Century 21′s Bev Thorne
This post is by SmartBrief’s Linsey Isaacs. Century 21 began its social media efforts two years ago, and now has presence on YouTube, Twitter, and Facebook. The recent launch of its interactive home buyer/seller blog is the newest addition to the portfolio. I interviewed Chief Marketing Officer Bev Thorne to learn how Century 21 managed [...]
Using social games to market via shared interests
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Do you believe social-gaming applications such as Farmville, Texas Holdem or Mafia Wars can be used for business development? If I get one more Farmville invitation, I’ll blow a [...]
Today’s bonus tracks: Real estate meets social media
Social media is good for more than just wooing retail customers. In the Las Vegas area, commercial realtors are using it to find new tenants. Realtors there don’t expect social media to be the end of all their troubles, but say it can be a potent tool when used in concert with traditional advertising and [...]
