Posts Tagged ‘publishing’
4 social media lessons from the world of book publishing
This post is by Becky Robinson, director of social media marketing and community building at The Kevin Eikenberry Group. Kevin Eikenberry and Guy Harris launched their new book, “From Bud to Boss,” in February. I had joined their team only a couple of months before the scheduled launch, but together we created strategy for using [...]
Andy’s Answers: How Scholastic is using Facebook to create loyal brand ambassadors
Scholastic knew it had an existing community of fans in teachers and parents — but it didn’t have an established platform to reach and connect with them. When a communication crisis arose over misinformation, Scholastic saw an opportunity to bring this community out. Using Facebook, Ivy Li, Morgan Baden and their team at Scholastic launched [...]
5 tips for promoting your book with social media
In the age of the Kindle and the iPhone, text is more ubiquitous than ever, but that doesn’t mean users are lining up to pay for content. Readers often need a push, in the form of a strong personal brand, to get them to open their wallets. Social networks can provide an ideal platform for [...]
Why fashion is behind the social curve
Today’s post is by SmartBrief Sales Associate Mary Kate Slattery. For an industry that survives by championing what’s out, what to have now and what’s next, fashion has proved a slow-moving, Chanel-clad beast when it comes to the adoption of social-media tactics. In last week’s “Fashion Goes Social” panel at Social Media Week, panelists on [...]
Will social media iTunes-ify content?
In time, you will decide who wins the next Pulitzer. You might not know what newspaper, blog or media outlet that writer works for. In fact, you might never read another piece from that writer. Aaron Kahlow’s smart piece takes us from the power of the printing presses to the critical algorithms of Google search [...]
Documenting success
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka, author of “The Digital Handshake,” and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run [...]
