Posts Tagged ‘public relations’
Andy’s Answers: What’s the best way to respond to negative word of mouth?
Negative word of mouth is something every company faces. It doesn’t matter what you sell, who your customer base is or what industry you’re in. It just happens. But because you know it’s going to happen, you can prepare for it. Smart marketers know how and when to respond to negative word of mouth. Not [...]
Is social media the right venue for announcing an unpopular change?
Today’s poll analysis post was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, follow B2Bbloggers on Facebook and Twitter. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Was Reed Hastings, CEO [...]
Andy’s Answers: The 3 reasons people talk about you
Being a great word-of-mouth marketer requires an understanding of the basics that motivate people to talk. Before you start worrying about fancy tools or big campaigns, study the basic human emotions involved in word-of-mouth. All the conversations, buzz, viral sensations, recommendations and referrals boil down to these fundamentals: The “You” reason. The “You” reason people [...]
The corporate brand is cramping my personal brand!
This guest post is written by SmartBrief on Social Media Advisory Board member Todd Defren. Defren is a principal at SHIFT Communications. His blog, PR-Squared, is routinely among the top 50 blogs on AdAge’s Power150. As the Millennial Generation comes online in the business world, corporate leaders will increasingly need to figure out how to deal [...]
How to create a social-media news release
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief Public relations analysts Brian Solis and Deirdre Breakenridge describe a social-media release as “the opportunity to share news in ways that reach people with the information that matters to them, in ways that they can easily use to digest and, in turn, share [...]
Andy’s Answers: How to work with bloggers and influencers
Great word-of-mouth programs are centered on talkers. These are the people doing the actual word of mouth. The bigger the talker’s network and the more influential he or she is, the more potential there is for spreading your great work. And while you can have a ton of word-of-mouth success without top bloggers among your fan [...]
Sociology, not technology: Building your brand through old-fashioned listening
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief. Social media has completely up-ended traditional public relations, putting the power back into the hands of ordinary people, says Deirdre Breakenridge, co-author of the 2009 industry manual Putting the Public Back into Public Relations: How Social Media is Reinventing the Aging Business of [...]
The ABCs of pitching to influencers
Everyday I get some version of this e-mail from someone who wants to be featured in the SmartBrief on Social Media newsletter: Dear Editor, I know I just found out about your publication, but I’m confident your readers need to know about my client’s remarkable product! Of course, I can’t really be bothered to explain [...]
