Posts Tagged ‘Proctor & Gamble’
Andy’s Answers: How Discovery reinvented Shark Week with social tools
Discovery Communications’ Shark Week borders on national-holiday status for its fans, and every year, the team behind it looks for ways to make it bigger and more amazing than the year before. This past year, Discovery’s Gayle Weiswasser and Amber Harris and their team turned to social media to reinvent their series. The results were [...]
Is social media ‘media’?
Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers into a bit of a tizzy when he suggested social media was not true media. Speaking at an Nov. 15 event put on by the Ad Club of Cincinnati, McConnell said: I think when we call it ‘consumer-generated media,’ we’re being [...]
